Sponsoring helps brands to differentiate themselves, be commercially stronger, demonstrate social responsibility, and increase internal pride.
The Sponsor Agency assists in shaping the right strategic principles and implementing them.
Sponsoring helps brands to differentiate themselves, be commercially stronger, demonstrate social responsibility, and increase internal pride.
The Sponsor Agency assists in shaping the right strategic principles and implementing them.
Strategy
Does your organization have a clear and supported sponsorship strategy that aligns well with its overall strategy? The Sponsor Agency supports in shaping the right strategic principles and implementing them.
Sustainable Partnerships
We believe in sustainable partnerships, collaborating with a focus on each other's challenges and ambitions. From revitalizing brands to achieving sales goals, we work together towards common objectives.
Advice
The Sponsor Agency provides guidance to organizations already involved in sponsorship or looking to enter this challenging and rewarding world. We collaborate with expert agencies to ensure optimal results.
WHAT WE DO
Sponsorship helps brands differentiate themselves, become commercially stronger, demonstrate social responsibility, and increase internal pride. While this breadth makes sponsorship appealing, it also brings challenges.
The Sponsor Agency strengthens your organizational strategy by strategically, purposefully, and impactfully utilizing sponsorship. Through relevant and sustainable partnerships, we give meaning and depth to every strategy. We make the right strategic principles concrete, ensuring your organization succeeds both as a sponsor and as a sponsored entity.
With a positive and realistic mindset, we advise organizations in the domains of sports, culture, entertainment, and society. Our approach is always to achieve a perfect match between the opportunities and goals of both the sponsored and the sponsor. In our view, a sponsorship strategy only makes an impact when it provides structural value to all involved parties.
The Sponsor Agency is committed to making a sustainable contribution to the development and optimization of your sponsorship policy!
WHAT WE DO
Sponsorship helps brands differentiate themselves, become commercially stronger, demonstrate social responsibility, and increase internal pride. While this breadth makes sponsorship appealing, it also brings challenges.
The Sponsor Agency strengthens your organizational strategy by strategically, purposefully, and impactfully utilizing sponsorship. Through relevant and sustainable partnerships, we give meaning and depth to every strategy. We make the right strategic principles concrete, ensuring your organization succeeds both as a sponsor and as a sponsored entity.
With a positive and realistic mindset, we advise organizations in the domains of sports, culture, entertainment, and society. Our approach is always to achieve a perfect match between the opportunities and goals of both the sponsored and the sponsor. In our view, a sponsorship strategy only makes an impact when it provides structural value to all involved parties.
The Sponsor Agency is committed to making a sustainable contribution to the development and optimization of your sponsorship policy!
HOW WE WORK
Sponsorship Strategy
Does your organization have a clear and embraced sponsorship strategy that sufficiently aligns with its overall strategy? Are the short and long-term objectives clearly formulated and consistently measured and analyzed?
The Sponsor Agency assists in shaping the right strategic principles and implementing them. With a strong focus on measurable sponsorship objectives, The Sponsor Agency ensures greater clarity and formulation of strategic principles linked to the brand and business strategy.
Sponsorship Strategy
Does your organization have a clear and embraced sponsorship strategy that sufficiently aligns with its overall strategy? Are the short and long-term objectives clearly formulated and consistently measured and analyzed?
The Sponsor Agency assists in shaping the right strategic principles and implementing them. With a strong focus on measurable sponsorship objectives, The Sponsor Agency ensures greater clarity and formulation of strategic principles linked to the brand and business strategy.
Partnership management
What are the shared strategic sponsorship ambitions? Do the current collaborations and contracts still sufficiently align with all current challenges? Do the sponsorship activities complement each other adequately, and is there attention to trends and developments in the sponsorship world and society?
The Sponsor Agency challenges you to maximize the potential of an existing or new sponsorship collaboration. This includes a sharp analysis of the sponsorship contract and advice on how to achieve objectives.
Reputation management
Is there insight into how sponsorship contributes to your company's reputation? And are there clear communicative starting points when media and society look critically at your sponsorship?
A good reputation is an important driver for both brand and business objectives. Impactful sponsorship makes a powerful contribution to your organisation’s reputation.
The Sponsor Agency provides strategic advice on how to effectively use sponsoring in reputation-sensitive cases.
Partnership management
What are the shared strategic sponsorship ambitions? Do the current collaborations and contracts still sufficiently align with all current challenges? Do the sponsorship activities complement each other adequately, and is there attention to trends and developments in the sponsorship world and society?
The Sponsor Agency challenges you to maximize the potential of an existing or new sponsorship collaboration. This includes a sharp analysis of the sponsorship contract and advice on how to achieve objectives.
Reputation management
Is there insight into how sponsorship contributes to your company's reputation? And are there clear communicative starting points when media and society look critically at your sponsorship?
A good reputation is an important driver for both brand and business objectives. Impactful sponsorship makes a powerful contribution to your organisation’s reputation.
The Sponsor Agency provides strategic advice on how to effectively use sponsoring in reputation-sensitive cases.
Relationship Marketing
Is there a strategic approach behind the relationship marketing policy? Is the execution correct, and does the 'customer journey' of existing relationships or prospects align appropriately? Are there specific objectives for inviting and hosting hundreds or sometimes thousands of clients, prospects or colleagues per year?
The Sponsor Agency believes in the potential and power of a carefully and strategically implemented relationship marketing program. Only with clear frameworks and a data-driven program can maximum value, and thus internal support, be achieved from relationship marketing.
Return on Sponsorship Investment
Is the level of sponsorship fee in line with the market, and what is the ideal ratio to other marketing and communication expenditures? What is the effect of your organization's sponsorship investments, and what should it ideally be?
The effectiveness of sponsorship cannot be viewed separately from other marketing communication activities. Only by setting and monitoring quantitative and qualitative goals can you analyze and improve. The Sponsor Agency advises and supports all organizations in making sponsorship efforts measurable.
Relationship Marketing
Is there a strategic approach behind the relationship marketing policy? Is the execution correct, and does the 'customer journey' of existing relationships or prospects align appropriately? Are there specific objectives for inviting and hosting hundreds or sometimes thousands of clients, prospects or colleagues per year?
The Sponsor Agency believes in the potential and power of a carefully and strategically implemented relationship marketing program. Only with clear frameworks and a data-driven program can maximum value, and thus internal support, be achieved from relationship marketing.
Return on Sponsorship Investment
Is the level of sponsorship fee in line with the market, and what is the ideal ratio to other marketing and communication expenditures? What is the effect of your organization's sponsorship investments, and what should it ideally be?
The effectiveness of sponsorship cannot be viewed separately from other marketing communication activities. Only by setting and monitoring quantitative and qualitative goals can you analyze and improve. The Sponsor Agency advises and supports all organizations in making sponsorship efforts measurable.
STEVEN SEDEE
Since I wrote my thesis on the effectiveness of sponsorship in 2004, I’ve been captivated by this challenging and rewarding field.
Over the years, I’ve had the privilege of working with many prestigious companies. I began my journey at Trefpunt Sports & Entertainment, where I was responsible for sponsor activations for Unilever Benelux, Essent, and Tata Consultancy Services, among others. These were leading brands and sponsors, each with their unique challenges and objectives.
During the past decade at ABN Amro and ING, I managed sponsorships for organizations such as the KNVB, the Golf Federation, the Dutch Open Golf, and social organizations like the Fonds Gehandicaptensport, the CPNB, KidsRights. Additionally, I serve as a jury member for the SponsorRingen and sit on the Board of Trustees of the ALS Foundation.
I strongly believe in sustainable partnerships, collaborating genuinely while understanding each other’s challenges and ambitions. Together, we can make an impact and add value, whether it’s revitalizing brands, achieving sales goals more quickly, or contributing to societal ambitions. I approach this multidisciplinary, with a keen eye for the purpose and culture of the organization. Of course, I also prioritize setting and monitoring objectives and assessing the impact of sponsorship activities.
Convinced of the impact that sponsorship can make, it’s now my ambition to support organizations as a sponsor consultant. Additionally, I aim to contribute to the further professionalization of sponsorship as a relevant marketing communication tool. That’s why I founded The Sponsor Agency in 2022.
STEVEN SEDEE
Since I wrote my thesis on the effectiveness of sponsorship in 2004, I’ve been captivated by this challenging and rewarding field.
Over the years, I’ve had the privilege of working with many prestigious companies. I began my journey at Trefpunt Sports & Entertainment, where I was responsible for sponsor activations for Unilever Benelux, Essent, and Tata Consultancy Services, among others. These were leading brands and sponsors, each with their unique challenges and objectives.
During the past decade at ABN Amro and ING, I managed sponsorships for organizations such as the KNVB, the Golf Federation, the Dutch Open Golf, and social organizations like the Fonds Gehandicaptensport, the CPNB, KidsRights. Additionally, I serve as a jury member for the SponsorRingen and sit on the Board of Trustees of the ALS Foundation.
I strongly believe in sustainable partnerships, collaborating genuinely while understanding each other’s challenges and ambitions. Together, we can make an impact and add value, whether it’s revitalizing brands, achieving sales goals more quickly, or contributing to societal ambitions. I approach this multidisciplinary, with a keen eye for the purpose and culture of the organization. Of course, I also prioritize setting and monitoring objectives and assessing the impact of sponsorship activities.
Convinced of the impact that sponsorship can make, it’s now my ambition to support organizations as a sponsor consultant. Additionally, I aim to contribute to the further professionalization of sponsorship as a relevant marketing communication tool. That’s why I founded The Sponsor Agency in 2022.
WHO WE WORK FOR
The Sponsor Agency provides guidance to organizations already involved in sponsorship or looking to enter this challenging and enjoyable world.
Consider in particular:
Existing and potential sponsors
Sports associations and clubs
Cultural and social institutions
Sports marketing and advertising agencies
Publishers
To advise clients optimally, The Sponsor Agency cooperates with a number of expert agencies: Koroki Communications for corporate communications and reputation issues, Players United for partnerships within specific football, Sports Media Venture for content and media distribution, Blauw Sponsoring Insights for research and D&K Corporate Event Strategy for strategic, overarching and valuable relationship marketing. This network provides a solid basis for solving all strategic sponsorship issues.